I was recently asked the question:
If you were a brand, what brand would you be? The actual brand that you are, not the brand you aspire to be.
The question came out of left field and I wasn't expecting it, so I stuttered a wee bit and delayed answering a bit by doing the old "good question…" dance. Mostly, if I'm honest, because I was trying to figure out whether it'd be worth answering truthfully the first thing that appeared in my head or going for the aspirational angle and being rumbled as arrogant or a poseur.
In the end, I went with the answer that first popped into my head, but I'm curious what your answer would be, if you were asked that question - and whether you'd be honest, or aspirational.
So, if you were a brand, what brand would you be?